LOMA LIGHTS
Lower Manhattan Illuminated

The big idea for LoMa Lights was to reignite the energy of the resurgent Lower Manhattan through a collaboration of visionaries, communities and brands. The magical experience created by Moment Factory would draw hundreds of thousands of visitors, engage over a billion people online, and generate huge media coverage – leaving a lasting impression on the neighborhood, city and world.

On site, they would experience a magical dreamscape of light and sound, fun shopping, and an ongoing series of events and performances. A dynamic online programing and Interactive skyline lighting and architectural-scale video projections would attract people to the large downtown area.

LoMa Lights would be one or the most expansive public space activation programs ever. Brands and the public would engage in the Five Spheres of Experience:
Art, Education, Play, Commerce, and Entertainment.

- New York, USA